Hulu.com launched in March 2008,with this simple agenda: Watch your favorite videos right from your browser, anytime, for free. With full episodes of TV shows both current and classic, full-length movies, web originals, and clips of just about everything. What's not to like?
Hulu users access premium streaming videos when (24x7), where (just provide browser) and how (full screen or pop-out) they want it from such entertainment giants as: NBC Universal, Fox, ABC and Disney. There's a rich array of TV channels, in categories such as Food, Sci Fi, Music, Horror, Reality, News, Sports, Politics and Sci/Tech, and an ever-growing list of popular movies, documentaries and trailers. Need that social network fix? No problem! Go ahead and share your favorite videos via email, embed full-length or program clips into your own web pages, join discussion groups, and/or write reviews.
Who pays? Advertisements, video streams from partner websites and from the embeddable Hulu video player provide revenue.Hulu focuses on streaming videos, and does not currently offer commercial-free downloads for purchase.
Hulu management believes that users want to consume media on their own terms: easy to use and consumable when, how and where they want it. Following that strategy, Hulu is dealing with its main competitors... the Piracy Bad Boys ....by providing access for free to content that it knows users want to see. Smart, very smart.
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